Privacy Policy
Last Updated: December,2024
1. Introduction
MagicWay Marketing Consulting (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us, visit our website, or use our services.
We process your data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data We Collect
In particular, the use or activation of certain channel features may involve the processing of several direct or indirect personal identifiers, such as name, home address, contact details, device addresses or geographic location, provided that the User, Service Recipient or Customer has given express consent to do so.
We may collect and process the following types of personal data:
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Identity Data: Name, title, job role.
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Contact Data: Email address, phone number, postal address.
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Technical Data: IP address, browser type, device details, cookies.
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Marketing & Communication Data: Preferences for receiving marketing materials.
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Financial & Transaction Data: Payment details (processed securely).
In all cases, Users, Service Recipients or Customers will always be informed of the need to access such data in order to use the functionalities of the channels in question.
3. How We Collect Your Data
We collect your data through:
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Direct interactions (e.g., filling out forms, contacting us, phone call, WhatsApp).
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Automated technologies (e.g., website analytics, cookies).
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Third-party sources (e.g., social media, business partners).
4. How We Use Your Data
We use your personal data to:
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Provide our marketing consulting services.
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Manage customer relationships and respond to inquiries.
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Process payments and transactions.
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Send promotional materials (with your consent).
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Improve our website and services through analytics.
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Comply with legal obligations.
5. Legal Basis for Processing
All personal data processed within the scope of MagicWay – Marketing Consulting channels are exclusively intended for the provision of information to Users, for the management of personal information of Service Recipients considered necessary for the purposes of managing the relationship or communication, as well as for the provision of services to Customers and, in general, for the management of the pre-contractual, contractual or post-contractual relationship with Users, Service Recipients or Customers.
The personal data collected may also, and eventually, be processed for statistical purposes, for information dissemination or promotional actions and for communication actions, in particular to promote actions to publicize new features or new services, through direct communication, whether by correspondence, e-mail, messages or telephone calls or any other electronic communications service.
Prior information and the collection of express authorization for these latter purposes are always ensured, Users, Service Recipients or Customers may, at any time, exercise their right to withdraw consent or their right to object to the use of their personal data for other purposes that go beyond the management of the relationship with the Data Controller, namely for the purposes of pursuing legitimate interests, for sending informative communications or for inclusion in lists or information services, and to do so, they must send a written request to dpo@magic-way.com.
We process personal data based on one or more of the following legal grounds:
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Consent (e.g., subscribing to our newsletter).
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Contractual Obligation (e.g., providing our services).
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Legitimate Interest (e.g., improving user experience).
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Legal Compliance (e.g., financial record-keeping).
6. Data Sharing & Third Parties
We do not sell or rent your data. However, we may share data with:
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Service providers (e.g., IT support, payment processors).
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Business partners (when necessary for service delivery).
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Regulatory authorities (if required by law).
7. International Data Transfers
If we transfer your data outside the UK, we ensure it is protected through:
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UK-approved Standard Contractual Clauses (SCCs).
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Data transfer agreements ensuring adequate security.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. Once no longer needed, data is securely deleted or anonymized.
9. Your Rights
Under UK GDPR, you have the right to:
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Access your data.
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Rectify inaccurate data.
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Erase your data (in certain cases).
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Restrict processing.
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Object to processing.
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Data portability.
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Withdraw consent at any time (for consent-based processing).
To exercise your rights, contact us at dpo@magic-way.com
10. Security Measures
We implement appropriate technical and organizational measures to protect personal data from unauthorized access, loss, or misuse.
Taking into account the most advanced techniques, application costs and the nature, scope, context and purposes of the processing, as well as the risks, of varying probability and severity, for Users, Service Recipients or Customers, MagicWay – Marketing Consulting and all entities that are its subcontractors apply the appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
To this end, various security measures are adopted to protect personal data against dissemination, loss, misuse, alteration, processing or unauthorized access, as well as against any other form of unlawful processing.
It is the sole responsibility of Users, Service Recipients or Customers to keep access codes secret and not share them with third parties. In the particular case of computer applications used to access channels, they must also maintain and keep access devices in safe conditions and follow the security practices recommended by manufacturers and/or operators, especially with regard to the installation and updating of necessary security applications, notably, among others, antivirus applications.
If it is necessary to subcontract services to third parties that may have access to the personal data of Users, Service Recipients or Customers, MagicWay – Marketing Consulting’s subcontractors will be obliged to adopt security measures and protocols at the organizational level and the technical measures necessary to protect the confidentiality and security of personal data, as well as to prevent unauthorized access, loss or destruction of personal data.
11. Cookies
Our website uses cookies to enhance user experience. You can manage cookie preferences through your browser settings. For details, see our Cookie Policy.
12. Complaints and Suggestions
Users, Service Recipients or Customers have the right to file a complaint, either by registering the complaint by sending an email to info@magic-way.com or by filing a complaint with the regulatory authorities – in the latter case, they may file a petition or complaint directly with the Advertising Standards Authority (ASA) at https://www.asa.org.uk/
Users, Service Recipients or Customers may also make suggestions by sending an email to info@magic-way.com
13. Updates to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on our website.
14. Contact Us
If you have questions about this Privacy Policy, contact us at:
MagicWay Marketing Consulting
Email: info@magic-way.com
Address (mailing only): 1, Kidd Close, Crownhill, Milton Keynes, MK8 0BS, United Kingdom
By using our services, you agree to this Privacy Policy.
