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We develop new digital experiences for businesses through innovation strategies.

MagicWay aims to be a consulting partner across all stages of innovation projects: Conceptualization, Implementation, and Monitoring.

Best Studio Award
Since 2024

Digital Consulting

About us

At MagicWay, we believe that innovation is the key to unlocking the magic of a company's success transformation. We strive to pave the way for better results through innovative digital experiences.

Innovation is a magical journey filled with challenges and fascinating discoveries. Our goal is to guide businesses along this path, using our expertise and passion for creativity.

Magic doesn’t happen overnight. It is built through a continuous process of learning, experimentation, and adaptation. We are a team of dreamers and doers, working together to create unique and tailored solutions for every project.

We also love to challenge and inspire our clients to be innovative in the digital experience of their industry. The power of transformation lies in the ability to design better experiences for customers—this is the best way to innovate in your business!

"Our ultimate goal is to help our clients deliver a distinctive customer experience, where digital plays a fundamental role in building an omnichannel customer journey."

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After 15 years leading projects in the field of digital development, Pedro Palrão founded MagicWay with the goal of integrating consulting into the process of conceptualization, development, and monitoring of digital innovation. The partnership with Estonia stems from collaboration with Smart Cities consultants, as the city of Tallinn is currently considered one of the most technologically advanced cities in the world.

"Our consulting process has somewhat embodied the role of a CXO – Chief Experience Officer – for our clients, conducting various assessments of companies' digital maturity so that we can build upon them to propose and implement an exceptional customer experience."

Our Methodology

How We Work

Conceptualization

01
CONCEPT

We use creative methods to generate unique and effective ideas, resulting in up to a 60% increase in the development of innovative solutions for our clients.

Development

02
PLUG

We are able to reduce the implementation time of new technological solutions for our clients by up to 50%.

Monitoring

03
PLAY

We implement a data-driven culture that enhances the efficiency of digital strategies by up to 40%.

Results

04
MAGIC

15

Years of experience of our consultants

2

We are in two countries:
Portugal and UK

3

Our areas
of expertise:
>Brand Omnichannel
>Customer Experience
>Business Transformation

9.5

Our customer satisfaction rating from 1 to 10.

Testimonials

About the MagicWay Experience

With their help, we were able to analyze customer behavior and preferences, as well as market trends and competitor strategies. Based on this analysis, we were able to develop targeted campaigns and messaging that resonated with our customers and helped ...

Great Partner
Andres Birnbaum | Marketing Manager

We were truly impressed with the DataBox tool that Pedro and his team introduced to us. Not only did it allow us to gain a clear understanding of the customer experience we were delivering, but it also helped us develop ...

Now We Are Data-Driven
Carlos Barbosa | CEO

Our goal was to increase the engagement rate of our digital channels with our followers and customers. MagicWay quickly identified areas for improvement and, most importantly, provided us with the tools and training to continue implementing the plan effectively.

Great Results
Mafalda Henriques | Operations Manager

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